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The Medium Between Your Services or Products and Your Ideal Client.
Marketing Using Google and Social Media Successfully 
Where will your ads appear and when?
Written by Ruben Santiago on July 26th, 2017
We're not going to be using Facebook to target CEOs anytime soon. 

We use Facebook's scary detailed demographics when searching ideal clients. 

For example, in the Dental world, when searching for brides in a certain age range planning  a wedding. Facebook allows us marketers who know how to, to filter a search by everyone who has a relationship status set to 'Engaged'.

Now, not everyone announces relationships on Facebook so we'll use other tactics like search for women over 25 with interests that include wedding related magazines.

Facebook will allow us to run many little tests in our first few months. Naturally, most won't perform very well, but we're looking for 2 or 3 that are 'home runs'. From there, we scale up the audience knowing that we have filtered down the audience in your demographic area and have created the magic formula for you.
The Process and the Time Scale:
STEP 1: THE INTERVIEW
Before we get started, we need to understand your services and exactly who we're trying to target, what they might be interested in and how they might respond to certain things. It's unlikely you'll know exact answers but it's just to give us a starting point. We also need to agree on a offer that makes sense for you demographics and that builds on the Value Ladder. 

We like to work with Service Professionals because they have a defined Value Ladder.
STEP 2: SAMPLE ADS
You need to feel comfortable with the ad.

It's vital that you are happy with the language we're using, the ad copy and the images we're using. 

Sometimes odd combinations and weird, out of the box ideas are the most effective but we'll never run anything against your wishes.

Once approved...
STEP 3: START RUNNING ADS
We will get going as soon as possible, then add more campaigns over the coming days.

The idea behind this is to get you used to the traffic, the email volume and the level of inquiries. 

It's no good us turning the traffic tap on max when you're struggling to handle the first lot of inquiries.
STEP 4: ONGOING REVISIONS
There's a concept called "ad blindness" also known as "ad fatigue". 

It's where you see the same ad again and again and as a result, you start to tune it out. It might even help you massively and be exactly what you're looking for but for whatever reason, your brain ignores it.

For that reason, we keep recycling the ads. The majority of the ad will stay but instead of saying "Get Your Free Report", "Special Offer": we might change it to "Free Checklist: Get Yours". Same idea, just visually looks different.
STEP 5: GOING FORWARD
Over time, we'll start to notice which types of ads, markets, platforms and targeting is actually producing customers. You never know this from day 1.

Eventually we can start shutting down the ads that aren't as effective at producing customers and double down on the ones that are.

Oddly enough, sometimes you can have very well performing ads that just attract tire-kickers. On paper, it's great but in reality, they don't pay. On the other hand, you can have a badly performing ad that actually filters people out, leaving only the very interested people clicking.

An example of this, is called "price filtering". It's where you put a price in the ad. Anyone not prepared to spend any money will not bother clicking saving you a click from someone who wasn't ever going to buy anyway.
* Are Your Trying To Grow Your Practice This Year?

* Do You Have Room For Additional Clients?

Ruben Santiago

I am Ruben and I run paid traffic that generates qualified prospects though laser focused marketing using social media.
Chiropractor's Value Ladder
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Case Study # 1:
Chiropractor:
PROBLEM: Wasn't on a shoe string budget but had no new clients.

PROPOSED SOLUTION:
We identified an ideal client and targeted it with an irresistible agreed upon offer.

Result:
1 Week new leads 18
Booked calls: 9
No Show: 2
Showed up: 6
Bargain hunters: 2
Recurring: 3 (came back more than once - at regular price)
Purchased package: 2 (purchase a long term package*)

Once we get started. You goal is to close between 2 to 5 new patients a week on anywhere between $800 to $2,000 on LTV packages.

On the low side, it would be $2,400 a week. That's $9,600 a month in additional revenue to your clinic.

* Every clinic has a different Value Ladder and Pricing model.

Our goal is to provide an irresistible offer and to drive qualified leads to your front door. Yours is to impress them with your services and close them.

Case Study # 2:
CCW Instructor:
PROBLEM: Not enough student enrolling in CCW clases.

PROPOSED SOLUTION:
Hyper target a specific demographic group, create an irresistible agreed upon offer and modify the delivery venue.

Results:
From 6 people in a class per month to classes with 25+ every weekend. 
Multiple 200+ classes per weekend
from ZERO income to $100K+ in 8 Month.
Developed a Level 2 Private coaching program

Future Sales:
Developed a course to teach other aspiring instructors how to become NRA Certified and to market their clases successful.

Ruben Santiago

I am Ruben and I run paid traffic that generates qualified prospects though laser focused marketing using social media.
Other Cool Articles:
Schedule a Consult and Get Started Today!
Case Study # 3:
Real Estate
PROBLEM: Hated Open Houses.

PROPOSED SOLUTION:
Run a hyper-targeted ad qualified purchasers to sell an exclusive condo in Sarasota, FL. listed for $450,000. Schedule appointments and avoid the 'Open House'

Results:
Ran the add for three days.
18 Qualified prospects
12 Showed to view the Condo
Contract in under two-hours
Sold for $432,500

Future Sales:
Three people contracted with agent for other home/condo purchases.
Your Investment:
STRATEGY
Our pricing is set in a way that it won't actually cost you anything. Our guarantee makes sure that if it doesn't work then you don't pay.

Our strategy for this is two-fold:
1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping the ones we can.

2. We will grab the low hanging fruits available first, in other words, the marketing funds you invest with us come back to you as quickly as possible -that's our goal!

Account Setup:
Your account will include:
  •  The Landing Page (various for monthly rotation)
  •  A real Thank You Page (most use Thankless Pages)
  •  Email Autoresponder Lead Notification 
  •  Email Autoresponder to Prospect with Acknowledgement  
  •  A Text Message with Lead Notification 
  •  A Text Message to Prospect with Acknowledgement
  •  GoogleSheet Lead Tracking URL
  •  Setup the Facebook Pixel for re-targeting 
  •  The Re-targeting Ad to re-capture prospects.
  •  Google Analytics
  •  GDN Banner Graphics

The Ad Account Management Fee is our monthly fee to manage your Ad campaigns and it does not include your ad spend.

Google Display Network (GDN) DSP, RTB & Facebook Ad Spend will be managed by us in house and we require a minimum for the success of your campaign.  

We also offer Local Beacons: click here for more information

Ruben Santiago

I am Ruben and I run paid traffic that generates qualified prospects though laser focused marketing using social media.
Other Cool Articles:
Schedule a Consult and Get Started Today!
Our Guarantee:
Like with any business purchase, there's risk attached. We want to completely remove that risk from you and place it on ourselves.

If we don't do what we say we're going to do then you shouldn't pay.

HERE'S HOW IT WORKS
The entire purpose of this project is to increase the number of new leads we generate for you.

If we don't get you an average of 15 new qualified leads over any given month then you won't pay the following month's management fee.  

The only caveat to this is you must be prepared to spend the recommended amount.
You won't need to "call in" the guarantee. If in any month, we don't hit the correct number of new leads then we'll simply amend your invoice for the following month.

*Qualified lead is a lead with an ability to pay.